PROMOTION IN VETERINARY MEDICINE COMPANY
What is promotion?
To be successful in business is a combination of many factors. Quality products, reasonable prices, choose appropriate distribution channels. In particular, sales promotion and support play an equally important role. It includes activities such as: promoting and introducing products, encouraging consumption or reinforcing customer’S confidence, building company’s brand. The methods to perform activities are advertising, promotion…
Promotion is an effective promotion activity of the company. It attracts and motivates customers or dealers, stores to buy more products. From there, it is possible to consolidate and increase sales and block competitors. At the same time, promote agents and stores to increase the introduction and sale of the company’s products to farmers.
Promotions at veterinary medicine companies
Normally, the veterinary company’s main distribution channel is the indirect channel. Therefore, the company’s promotion policy is mainly aimed at intermediate distributors.
The company will have fixed annual and monthly policies for this distributors. In addition, veterinary companies often have additional promotions every month. Also known as hot promotions. Such as: Promotion to give more products of some items, give gifts according to the achieved number of a product group, additional discount program if the sale volume is reached, etc.
Advantages and disadvantages of this form of promotion
- Advantages: Helping the company implement the strategy of pushing products to the market by stimulating dealers to buy more.
- Limitations: Not paying attention to livestock farmers, not creating consumer demand for products from farmers.
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For more information, please contact:
VETAD
First office: 257 Lê Quang Định, W. 7, Bình Thạnh Dist., HCMC
Second office: An Bình Building – B202, Lê Trọng Tấn, An Bình, Dĩ An, Bình Dương
Tel: 0795356939
Email: vetad.ltd@gmail.com
Fb: www.facebook.com/vetad.ltd
Hope see you soon!