Product Marketing Strategy of A Veterinary Medicine Company
Currently, A Veterinary Medicine Company has produced about 150 items of veterinary medicine. Including product groups such as: Antibiotics, anti-inflammatory, vitamins – nutrition, probiotics and anti-parasitic drugs. With the motto “quality first”, the company has invested a lot in product development, now the quality of the company’s products is comparable to the giants such as: Bio, Anova , Vemedim, etc. In order to create a good reputation in terms of product quality, the company has well implemented the strategies:
1. Product quality affirmation
The company’s orientation is to build a product image with excellent quality to serve the Livestock – Aquaculture. In order to be recognized by consumers as quality products, the company has constantly improved and improved product quality.
As a result, the company has repeatedly won the title of “Vietnamese High Quality Goods” in the veterinary medicine voted by consumers. In addition, the company also achieve the standard certification of “Good Manufacturing Practices” (GMP standards) by the World Health Organization (WHO). This is a great success in building the image of quality veterinary medicine products and is a new opportunity for the company’s products to target the markets of countries in the region and around the world.
2. Key product development
From the successes achieved in product quality, the company has expanded the market by penetrating the aquatic, veterinary medicine market with the main product lines being environmental treatment products. The company chose this product line to penetrate the market because it is a popular and widely used product in aquaculture. If the company creates an impression of the quality of this product line, it will be beneficial to enhance the reputation, brand of company
3. Diversity of product quality
This is a strategy to match the demand of customers both in quality and price. The company manufactures a line of products with different content levels. For example, Analgin & Analgin 30%, Sulfzin & Sulfa 33%, Septryl 120 & Septryl 24%, Neotesol & Neotesol Premium, etc.
The strategy of diversifying product quality to serve customers with different consumption characteristics. Such as: a group of customers who prefer to buy low-priced products of relative quality, a group of customers who prefer to buy high-quality products but don’t care about the price.
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First office: 257 Lê Quang Định, Phường 7, Quận Bình Thạnh, TP.HCM
Second office: Tòa nhà An Bình – B202, Lê Trọng Tấn, An Bình, Dĩ An, Bình Dương
Tel: 0795356939
Email: vetad.ltd@gmail.com
Fb: www.facebook.com/vetad.ltd
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