Target market of veterinary medicine company

Bởi Ann | 16/08/2022 |

In order for business to develop their business strategy, they must determine which is the main market they are targeting. Business must understand which market has the most demand for the company’s products, determine the current size and potential future that market can grow.

Market research is very important. The market is where buying and selling takes place. In each different market, there will be different consumers, different buying habits. Therefore, determining the right market for the products and business conditions of the company is the first step to help the sale take place in a convenient and effective way.

Below, Vetad gives an example of “Target Market of Veterinary Medicine A Company”

Most of A company’s veterinary and aquatic products are currently consumed in the domestic market. The products are sold to dealers and stores in veterinary drugs and aquatic. Mainly in the West, the East and the Central region.

The company realizes that the fastest growing market for the company is the Western market because the livestock thrives here. Especially the number of cattle – poultry and aquatic. This is an area with favorable natural conditions, especially aquaculture, which is very developed in the coastal provinces. Therefore, this is an area with great potential for the consumption of veterinary medicine and aquatic products.

The company’s target market may change over time, as the livestock structure changes. And depending on the company strategy.